Weet-Bix Face2Face Campaign Wins Top Public Relations Award
NEC Congratulates Ogilvy New Zealand Ogilvy Public Relations won the Supreme Award at this year's PRINZ (Public Relations Institute of New Zealand) Awards for its Sanitarium Weet-Bix Face2Face Challenge campaign.
Chosen from over 65 entries, the Weet-Bix Face2Face Challenge inspired hundreds of thousands of kiwi kids (and more than a few mums, dads and grandparents) to go online and find out which All Black they most resembled. At the same time, Weet-Bix were flying off the shelves as kids everywhere collected cards to compete in the Weet-Bix Stat Attack game, based on All Black player statistics.
Ogilvy MD Greg Partington said that it was Sanitarium's commitment to engage their audience that led to this being one of the country's most endearing and successful campaigns. NeoFace - Facial Recognition, developed by NEC Laboratories, was the core software technology behind the competition.